Documentum

Ashraf SeleimNovember 1st, 2011 Assignment Week 5 Documentum, Inc. Documentum is a software attendant that focuses on selling enterprise document management events. Documentum has been subject to pull in several(prenominal) refer conducts to place the in high spirits society groceryplace among the first adopters with respect to the Technology word meaning Lifecycle. Their challenge going preceding will be to contain the transition into the earliest bulk and choosing the right strategy to pass on that. Documentum should focus their strategy on a vertical sur view and simultaneously pursue the $300,000 deal offered by Marsh &type A; McLennan. Through Documentum young history, the company has been able to secure several deals across multiple industries. The company secured deals within the Airline, pharmaceutical, Telecommunications and Agriculture industries. In all the documented cases of these proto(prenominal) adopters, the companies saw in Documentum s firmness of purpose a duet to a current technology need. The enterprise document solution offered by Documentum offered a solution that allowed these organic law to streamline their processes and join on their operations efficiency. With Documentum positioned in the other(a) adopters stages, they face several challenges ahead.

Documentum demand to make the leap into early bulk food market and add their sales pipeline and sustain growth. This market usually represents third gear of the whole adoption, so capturing this market will be key to Documentums success. So slice Documentum was able to penetrate the early adopters market by availing a solution! that appealed to those companies who could foresee the benefits of implementing Documentums technology. The early mass market presents a stark naked challenge. Companies in this category are looking for for practical solutions to their problems and require well-established references out front pursuing new technology. Documentum needs to recognize that the differences between early adopters and early majority market. The...If you want to get a practiced essay, order it on our website: OrderCustomPaper.com

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