Cognitive Dissonance According to cognitive illegitimate enterprise theory, in that respect is a tendency for individuals to seek consistency among their cognitions (beliefs, expectations, or opinions of a particular individual). When inconsistency does exist between these beliefs or attitudes, mental tension (dissonance) occurs and must(prenominal) be resolved by means of few action. This tension most often results when an individual must prefer between two incompatible beliefs or actions and is heightened when alternatives argon every bit attractive to the individual. This tension state has drive-like properties.
If dissonance is experienced as an unpleasant drive state, the individual is do to reduce it. However, it is non an easy state to reduce. Dissonance can be eliminated by reducing the importance of the conflicting beliefs, by getting impudent beliefs that change the balance, or removing the conflicting attitude or behavior. In theory, cognitive dissonance suggests that acti...If you want to get a rise essay, order it on our website:
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